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Eric Klien, a Las Vegas-based entrepreneur, had spent six months pondering the dilemma of dating.
“Traditional methods of courting and flirting are risky generally,” he wrote at the time.
The couple from California are among the first in history to have gone on an online date – and, two decades later, have a long, happy marriage to show for it.
“I had just broken up with somebody and I decided, aged 53, that maybe it was time to get married,” says Freddie.
At the British HQ of the world’s biggest dating agency, every day is Valentine’s Day.
“Back then, there was a sense of 'Oh, you must be really desperate,’” she says.
It has a Google-like track record of gobbling up its competition: it purchased Ok Cupid in 2011, and also owns Tinder, a wildly popular mobile app founded in 2012.
“Try this experiment next time you’re out for dinner with a group of friends,” suggests Gregory, who is Match.com’s UK manager and European director.
Match.com’s buyer was Gary Kremen, a Silicon Valley entrepreneur frustrated by the amount of money he was spending on 1-900 dating hotlines.
He purchased for ,500 (£1,650) and launched it as a dating service on the open internet in 1995.
“It was very limited back then – most of the men on it were so old, they could have been my father.